CVCC Fall 2021 Reopening Communication Plan

CVCC has faithfully delivered quality education without pause for the past 53 years and remains eager to continue to execute the very best educational and job skills training available in the Central Virginia region. We have delivered online courses since 1999 and recently complimented that instruction with synchronous, “virtual real‐ time” teaching, utilizing all available technologies. We have learned vital lessons during the pandemic and will incorporate more flexibility and accessibility to offer choices to our students to offer a wider variety of instructional options. We endeavor to remain relevant to the needs of our students and stakeholders, while remaining vigilant in our promise to operate safely, appropriately, and in accordance with CDC and VDH guidelines, and are prepared to offer on campus (in‐person), on‐line, and virtual real‐time instruction this fall, winter, and the coming spring of 2022.

2021‐2022 academic year communications plan: The following is a framework for communicating the instruction and operation plan for CVCC’s 2021‐2022 academic year to various constituencies. CVCC will adhere to each directive from the Governor’s office and will operate with consultation from the Virginia Community College System, Virginia Department of Health, and the Center for Disease Control.

Goal: Communications with all stakeholder constituencies
Students (Immediate and on‐going)
  • Dean of Enrollment Management, in coordination with Dean of Student Success and Vice President of Academic and Student Affairs, will serve as a main point(s) of contact with currently enrolled students. The Dean of Enrollment Management and his peers will communicate primarily through email and will also use text messaging, Communique, and direct phone calls to students.
Faculty and Staff (Immediate and on‐going)
  • The College President will deliver community news and updates on a regular basis through the "everyone email" mode to all faculty and staff.
  • The Vice President of Academic Affairs will approve and coordinate all faculty and staff emails concerning instruction, conduct, and student services.
  • The Vice President of Finance & Administration will send periodic communications on economic and fiscal importance, as well as on facilities‐related needs and concerns. Satellite centers, as well as all vendors and contractors, will operate under the direction VP of Finance & Administration.
  • Human Resources Director will make announcements pertaining to all health and safety when messages are needed.
  • Associate Vice Presidents will communicate with department heads, faculty, and staff with regular updates.
  • Instructors will email their students on a weekly basis to communicate expectations and when there is a change in instruction or delivery methods.

Email will be the primary mode of communication. Microsoft Teams has also become a mainstay in college communications and will also serve in a prominent role both on‐campus and for remote work when needed and approved.

Students, faculty, and staff will populate the college campuses with appropriate social distancing providing current guidance and recommendations.  We anticipate having a strong in‐person presence in the 2021‐2022 academic year.  We will communicate extensively with students, faculty, staff, and college stakeholders on our needs and expectations using the communication vehicles identified within this plan.  Convocation will be held to coordinate faculty and staff for the fall semester and to train employees on needed protocols and existing procedures and expectations.

Potential Students
  • Marketing for Potential students (June 28th through August 22nd)
    • Media buys will directly address our intention for online and remote instruction.
      • TV – cable and local media schedule targeted to all demographics.
      • radio – both broadcast and digital radio schedules.
      • billboards, signs, banners, posters, bus advertisements – all branded for the "Right Choice – Right Now" image and text (minimal in nature).
      • social media – Facebook ads and boosted postings – also posting online events, as well as posting class related contributions from department heads and faculty. Use other social media for student and potential student demographics.
      • direct mail – direct mail cards to city and the four‐counties “all household” addresses.
    • Website – Continuing with best practice of single point of entry for potential students by having one enrollment landing page.
    • Virtual Open Houses – continue with virtual information sessions (April – August).
    • Use Hootsuite to connect all social media platforms.
    • Continue to build more robust platform of informational and instructional videos on CVCC YouTube Channel.
  • Dual enrollment and Early College
    • The Vice President of Academic Affairs and Student Services will coordinate all area school districts. Her staff will provide information directly to local High school Superintendents for logistical and academic processes.
Community, Public, Industry Leaders, and Government leaders (Immediate and on‐going)
  • Direct press releases on newsworthy topics concerning the college.
  • Leadership editorial stories, either free or paid op/ed print ads.
  • Invitations to special in‐person and virtual events: town hall meetings, career fairs, graduations, achievement celebrations, veterans’ events, pinning ceremonies, etc...